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Online Privacy

Our Privacy Policy


We give top priority to our customers’ privacy and we strictly follow the privacy and data protection policies and legislations. Any personal information provided by you is treated as strictly confidential and used only in accordance with Data Protection Legislations, which are in force in England and Wales.

What Data Do We Collect?

When you shop at we ask you to provide some information in order to identify you and to prevent any misuse of the personal information. The information we request to provide are;

  • your name,
  • e-mail address,
  • your phone number
  • billing address
  • delivery addresses (if different from billing address),
  • credit card/debit card details (Note: we do not keep or save customer’s credit card/financial information after completion of the order on our website).
  • Some demographic information such as your postcode, preferences, interests, etc.

We would like to assure you that such information is collected and held by us lawfully in accordance with the Data Commissioner's office.

 Why Do We Collect such Information?

We use your personal information for the following purposes:

  • To process your orders;
  • To run this Website;
  • To statistically analyze our website performance and improve it accordingly.
  • To inform you about new products or any special offers and discounts (only if you have consented for it during registration process).
  •  To customize the website according to your interests.

We endeavor to maintain accurate and up to date information about you. You can check the information that we hold about you by emailing us. If you find any inaccuracies we will delete or correct it promptly.

Data sharing policy

We pass your details only to our vendors and delivery companies so that they may process the order and deliver the parcel correctly at your place. However we neither collect nor share any sensitive information about you without your full consent.

We do not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
  • If you have not objected during the registration process, but do not want us to contact you regarding promotional purposes, market research purposes or to transfer your data to group companies and third parties so that they can contact you about their products and services, then please write to;

       No 70

       86 East Croft House

       South Harrow, Middlesex

       HA2 0ES

 Or email us at:

You can call us on 0208133 6043 if you wish to discuss any issue about our privacy policy.

Unsolicited Commercial Email / Spam

We may contact you for direct marketing or market survey purposes. But we will not send any unsolicited commercial email (also known as spam) to personal email addresses and all marketing emails will include details of how to opt-out / unsubscribe.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links, you should be aware that we do not have any control over the other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Subject to your rights of objection, you agree that personal information may be disclosed to other businesses within our group of companies and to reputable third parties who will help process your order. Also, you do not object to us, our group companies or third parties contacting you for the purposes set out above, either by fax, telephone, e-mail, SMS or in writing and you do not consider any of the above as being a breach of any of your rights under the Telecommunications (Data Protection and Privacy) Regulations 1999.

We want our customer to know that if the police or any other regulatory authority investigating suspected illegal activities request us to provide your personal information, we are obligated under the law to do so.

Cookies Policy

A cookie is a small file which asks permission to be placed on your web browser. Once you agree, the file is added and cookies allow us to recognize you automatically whenever you visit our site and allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We also use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website. Additionally, we use cookies (and similar browser data, such as Flash cookies) for fraud prevention and other purposes.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You  have the choice to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually change your browser setting to decline cookies if you prefer. However you will not be able to complete a purchase or use certain features of our website, such as storing items in your Shopping Cart or receiving personalized recommendations. Therefore, we strongly advise you to configure your web browser to accept cookies from our website. We assure our customers that information is used for statistical analysis purposes only and then the data is removed from the system. 

If you have any query or concern about our privacy policy, please email us at or call us at; 0208133 6043

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.